guide
Using The Campaign Template Library
This guide covers how to use ActiveCampaign's template library to create and save your own custom templates, and walks through how to use your templates in new campaigns and when building automations.
Email Marketing Training Resources
These email marketing guides are all designed to help you put the right emails in front of the right people. Learn the ins-and-outs of how to build effective email marketing strategies in ActiveCampaign.
guide
How to Transition from Email Marketing to Marketing Automation
If you're ready to benefit from the additional function and flexibility of marketing automation but aren't sure how to begin the transition, this guide is for you. Here are three actionable steps you can take today to get started.
6:36
video
Create A “Welcome Email” Automation
In this quick video we'll show you how to create an automation that sends a welcome email when a new contact joins your list. Welcome emails are some of the most opened campaign types so setting this up is a real quick win for your business.
4:12
video
How to send email marketing campaigns that stand out
Every email campaign you send has to compete with other messages in your contacts’ inboxes. So how do you stand…
video
Saving to a Content Library
You did such a good job the first time! Now, we will show you how to save some time in…
video
Link Actions
Tracking what links are clicked on in the emails that you send is a fantastic way to focus in on what exactly your contacts are interested in. In this video, we show you how to make it happen!
video
Changing the Subject Line in an Automation Email
The subject line of your email is the primary way to get contacts to open your message. Here's how to change it up if it isn't performing the way you hoped!
guide
3 Ways to Use Conditional Content in Your Emails
If you'd like some fresh ideas for using conditional content in your emails, this guide is for you. Understand how conditional content can help improve your messages' relevancy and personalization with three use case examples provided in this guide.
video
Sending Automation Emails on Weekdays Only
Take the weekend off emails! In this video, we show how to make sure that emails are only sending on weekdays. So kick back, relax, and see how its done.
A Guide to Campaigns
There are six different types of Campaigns available in ActiveCampaign: Standard, Automated, Auto Responder, Split Testing, RSS Triggered, and Date Based. Learn more about them and their use cases.