guide
Using The Campaign Template Library
This guide covers how to use ActiveCampaign's template library to create and save your own custom templates, and walks through how to use your templates in new campaigns and when building automations.
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All posts in Email Marketing
30 results
guide
How to Transition from Email Marketing to Marketing Automation
If you're ready to benefit from the additional function and flexibility of marketing automation but aren't sure how to begin the transition, this guide is for you. Here are three actionable steps you can take today to get started.
6:36
video
Create A “Welcome Email” Automation
In this quick video we'll show you how to create an automation that sends a welcome email when a new contact joins your list. Welcome emails are some of the most opened campaign types so setting this up is a real quick win for your business.
4:12
video
How to send email marketing campaigns that stand out
Every email campaign you send has to compete with other messages in your contacts’ inboxes. So how do you stand…
video
Saving to a Content Library
You did such a good job the first time! Now, we will show you how to save some time in…
video
Link Actions
Tracking what links are clicked on in the emails that you send is a fantastic way to focus in on what exactly your contacts are interested in. In this video, we show you how to make it happen!
video
Changing the Subject Line in an Automation Email
The subject line of your email is the primary way to get contacts to open your message. Here's how to change it up if it isn't performing the way you hoped!
guide
3 Ways to Use Conditional Content in Your Emails
If you'd like some fresh ideas for using conditional content in your emails, this guide is for you. Understand how conditional content can help improve your messages' relevancy and personalization with three use case examples provided in this guide.
video
Sending Automation Emails on Weekdays Only
Take the weekend off emails! In this video, we show how to make sure that emails are only sending on weekdays. So kick back, relax, and see how its done.
guide
How to Customize Your Confirmation Opt-In Message
Learn how confirmation opt-in works, the strategy behind having it in place, and how to customize your confirmation email message in this guide.
video
Changing From Name in Email
In this video, we will show you how to change up that "From" name in your emails!
video
Adding a Default Value to a Field
You know when you are trying to remember someone's name and totally blank out? Don't worry it happens to all of us. BUT - don't let it happen in an automation. In this video, we teach you how to add a default value to a field to avoid that frustrating blank space.