Attribution

If you can’t track leads, how will you get customers?

Should you focus on social media? SEO? PPC? Facebook Ads? Email? Customer attribution shows you what works best—and makes it easier to find your top-performing marketing channels.

Trace customers’ paths from start to finish, then use data to discover trends

Does social media or search convert better? What makes your visitors more likely to convert? Create attribution reports to measure the effectiveness of all touchpoints that lead up to a customer's conversion.

Try attribution today

Try it free. No credit card required. Instant set-up.

Find out where our best customers come from and pile more marketing into that area

“ActiveCampaign makes it easy by allowing us to trace the customer's path from start to finish. We can find out where our best customers come from and pile more marketing into that area.”

Andy C., 5-star G2 Crowd review

Make your marketing as profitable as possible

With attribution, you’ll know what marketing and advertising efforts are generating leads for your business, allowing you to optimize your ad spend and make more informed business decisions.

Works with your existing UTM link tracking

Attribution uses the industry standard UTM parameters to track visitor sources once site tracking is enabled.

When you connect attribution to automation, you create more personal experiences

Trigger automations based on source

Trigger automations and create segments based on where customers come from. See which sources convert the most leads.

See the customer journey

When you click on a contact, you can see the exact path they used—from Google, to Twitter, to Facebook, to web search, to conversion.

Personalize your marketing

Use attribution data to customize your follow-up based on where your leads come from and the actions they take.

Know when a contact converts

Notify your team when a conversion occurs. Define custom conversion events based on your specific business goals.

Attribute leads to conversions