Score-Based Engagement: Email Opens
Stephan Hovnanian![](https://d226aj4ao1t61q.cloudfront.net/acmp_j6ucvw2al_score-opens-automation.png)
Contact scoring can be a simpler method than tagging to manage subscriber engagement for your email marketing program. This automation assigns a points value to subscribers who open your email campaigns.
Reminder: your ActiveCampaign subscription must include Contact and Lead scoring before you can use this automation.
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