Landing Page

A landing page is a stand-alone web page created about a specific topic to acquire a lead’s contact info through opt-in forms and gated content.

What is the purpose of a landing page?

Landing pages are designed to funnel traffic toward a specific action. They are called landing pages because marketers typically send traffic to it from other online destinations, like a Facebook Ad, and the visitor "lands" on this page.

Landing pages are often optimized for conversions. This means that they have prominent opt-in forms and lack the typical website navigation.

What is the difference between a landing page and a website?

Websites are built for exploration and to allow visitors to discover new resources and answers to questions they have. Landing pages, however, are built for visitors to only be able to take one specific action (conversion).