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Email Marketing Software

Definition

Email marketing software platforms are programs and applications that are used to plan, create, and track email marketing campaigns.

Email marketing software can provide the following:

  • Create email templates
  • Maintain subscriber lists, with tagging and lists
  • Schedule and send email
  • Automate processes
  • Track statistics related to email campaigns to measure key success metrics

According to Venture Harbor, "Once an underdog, ActiveCampaign is now one of the most popular email marketing tools with over 130,000 small businesses customers."

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