The Design Space founder Melissa Love was in high demand with a waiting list of clients and dreaming of ways to get back more time in her day while continuing to grow her business when she decided to turn her business of selling website templates into an online course.
In order to make that pivot and begin to teach people the principles of design and website management, she needed the ability to scale her subscriber list and generate the revenue necessary for a sustainable business. Melissa was unfamiliar with email marketing, but while attending a marketing retreat she learned about ActiveCampaign and signed up almost right away.
Melissa now uses ActiveCampaign’s automations to incorporate many high touch moments into the customer journey, including a link for subscribers to directly message her on Facebook.
Much of the subscriber list growth Melissa has seen is attributed to her use of ActiveCampaign’s Facebook Custom Audiences. Check out this email sequence for Facebook Custom Audiences and see how you can grow your subscriber list like she did.